The Story

Founded in 2019, Ahrel & Co help ambitious founders and business leaders achieve their growth agenda by bringing vision and strategy to life. We thrive on creative problem solving, and work with high growth ventures and tech brands to take a new approach to business planning; a more creative and inspiring way, while developing a common picture and strategic direction quickly. 

We are not like the typical strategy consultants. We’re on your team. We get into the engine room of your organisation and join your leadership team and advisory boards. We get up close and personal to make absolutely sure we help unlock your potential, which often gets buried in the day to day running of a business.

About Sophia

Sophia, a portfolio CMO and marketing strategist with career long experience in technology marketing and a track record in helping PE and VC backed portfolio companies fulfil their global potential. She has worked to build and change the shape of some of the world’s most known technology brands.

A creative problem solver and commercially driven strategist who knows how to achieve growth and value creation by developing and aligning marketing strategy with financial growth targets and business objectives.

For her past 25 years' global career, Sophia has worked and supported over 100+ high growth & scale-ups and some of the world's most high-potential inspiring tech startups and brands in London, New York, San Francisco, Stockholm & Amsterdam. An active business angel in Europe and North America, Sophia holds a BA in Economics & English from University of Stockholm.


Investment Readiness

We work with start up and entrepreneurs supporting their growth journey. Through our investment readiness program we can assist with your funding strategy, get your data room in order and your dream team pitch ready and in front of matching investors if you're looking for growth capital. 

Strategy Design

Our road mapping tools and methodologies simplify strategy design and ensure that you have the best thinkers on your team who co-create actionable strategic plans, the desirable outcome, or any result you want.

Acceleration & Co-innovation

For any small business or entrepreneur, speed is of essence. Your heads together with ours,  co-ideate, build and validate business models much faster.  Our acceleration and co-innovation programs guarantee that you position your brand exactly where you want to be. 

Change & Transformation

We work alongside private equity firms and often in their high growth portfolios, where we build greater value through organisational design; improve or develop new business models; launch new products, find new markets;  all to achieve the multiples desired.  

Clients & Brand Experience

My Meds Me
Mill Group
Mobile Phones Direct
Thomson Reuters
Legal General

Sector Expertise

SaaS Fintech Cybertech Proptech Medtech Edtech VR & AR Private Equity Professional Services



Raised $50M to fund a new mobile internet brand and achieved 7x multiple in M&A by Oberon Media.


Launched new Lending platform for buy to let property owners, created property sales worth over £30M in 12 months


On the team that took Micromuse to IPO (NASDAQ: MUSE) to a $7bn market cap - the most valuable organically grown UK origin software company to date.

Associations & Media Partners

Smart Insghts
Swedish Chamber UK